Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.
If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO),which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
A methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP): including Google, Bing, Yahoo and other search engines.
Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.
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